Entry level

Baccalaureate

Languages required

French and English

Duration

3 years (full time)

Responsible

licence@ihes.ens.tn

Objectives

The Bachelor in Marketing aims to train middle managers in the field of marketing able to integrate both companies managing traditional and online business activities. The training offered by the institute is versatile. It provides the necessary skills for jobs in the commercial, distribution and communication departments of companies.

PROFESSIONS AND JOBS

Graduates in marketing are able to perform various functions such as

  • Sales assistant
  • Communication officer
  • Social media manager
  • Customer relationship management
  • Client advisor
  • Customer relations manager
  • Marketing and sales of tourism products
  • Research officer

MAIN LESSONS

  • Strategic marketing
  • Price and product management
  • Marketing research
  • Consumer behavior analysis
  • Innovation marketing
  • Luxury marketing
  • Distribution strategy
  • Marketing communication
  • Marketing data analysis
  • International marketing
  • Political marketing

ACADEMIC PERSPECTIVES

The Bachelor of Science in Marketing is particularly recommended for students wishing to continue their academic career through :

  • A Professional Master's degree in :
    • Marketing and International Trade
    • Political marketing
    • Luxury marketing
    • Event Marketing Communication and WEB
    • Professional Master in Marketing and Communication
    • Professional Master in Digital Marketing
  • A research Master in : Strategic Marketing, International Marketing, ...