Entry level

License

Languages required

French and English

Duration

2 years (full time)

Responsible

masters@ihes.ens.tn

Objectives

  • The objective of the Master in Marketing is to train future marketers and managers, able to act and decide in an international context thanks to a teaching of specialties centered on multifunctional activities.
  • This training allows students to master the marketing approach, to analyze qualitative and quantitative information from marketing studies and customer databases, and to implement the knowledge acquired through a pedagogy based on projects and individual assignments.

PROFESSIONS AND OPPORTUNITIES

Master's graduates are able to perform various functions such as

  • Marketing expert
  • Communication manager
  • Sales manager
  • Marketing consultant
  • Marketing analyst
  • Public relations officers
  • Advertising managers
  • Market research managers
  • CRM / e-CRM manager

MAIN MAIN TEACHINGS

  • Strategic management
  • Strategic and operational marketing
  • Marketing of innovation
  • Quantitative data analysis
  • Digital communication
  • Event marketing
  • Qualitative data analysis
  • E-CRM - Web mastering
  • Media planning and web analytics