• The objective of the Master in Marketing is to train future marketers and managers, able to act and decide in an international context thanks to a teaching of specialties centered on multifunctional activities.
• This training allows students to master the marketing approach, to analyze qualitative and quantitative information from marketing studies and customer databases, and to implement the knowledge acquired through a pedagogy based on projects and individual assignments.

Master's graduates are able to perform various functions such as:

• Marketing expert
• Communication manager
• Sales manager
• Marketing consultant
• Marketing analyst
• Public relations officers
• Advertising managers
• Market research managers
• CRM / e-CRM manager

• Strategic management
• Strategic and operational marketing
• Marketing of innovation
• Quantitative data analysis
• Digital communication
• Event marketing
• Qualitative data analysis
• E-CRM
• Web mastering
• Media planning and web analytics